As spring edges into view, new research¹ suggests that a floral touch may do more than lift the mood – it could also boost property prices. Homes on streets with flower-inspired names are proving especially desirable, selling for as much as 199% more than comparable properties elsewhere. 

The biggest premium was found on ‘Bellflower’ streets, where the median sale price increased 199%. Other bloom-brightened addresses such as ‘Pinks’ and ‘Helenium’ also commanded sizeable uplifts of 53% and 41% respectively. Not every floral street flourishes, though – names like ‘Phlox,’ ‘Weigela’ and ‘Gloxinia’ were linked to value drops of up to 55%. 

Property experts suggest that floral street names evoke charm, calm and a sense of natural beauty – qualities that appeal strongly to buyers seeking both sanctuary and style. As the days lengthen and gardens begin to stir, the findings offer a reminder that even a touch of springtime in an address can shape perceptions of value. 

A blooming good name, it seems, might just help your home come into full flower this year. 

¹Hillarys, 2025 

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