Here to help you

Our aim is to help individuals and businesses to achieve their financial goals. Our approach is straightforward. You tell us about your current situation and about your financial objectives and when you want to achieve them.

We develop a practical plan designed to help you meet those objectives. We’ll discuss the plan with you and agree the course of action you want to take. Whilst the final decisions are of course yours, we’re here to help and guide you with jargon-free advice both now and in the future.


Expanded panoramic view of Southend on sea coastline seafront – houses and the beach

Auto Enrolment

Auto enrolment is a government initiative to help people save for later life through a workplace pension.


With interest rates currently low, being a keen saver isn’t on its own likely to be enough to secure your financial future.
Picture taken couple years ago in Southend on Sea un Essex, Uk.


These days, there’s a lot to think about when you take out a mortgage. It’s usually the biggest financial commitment you will take on, so getting advice really helps.
Southend-on-Sea, view from sea at sunset time


Right now, retirement might seem a very long way off, but it’s never too early to think about your pension.
Picture of Southend-On-Sea Pier converging into the horizon.


Most of us are probably aware that there are policies available that provide life insurance, protect us in the event of a critical illness, or pay out if we had an accident or illness which…
Beach huts at Thorpe Bay, near Southend-on-Sea, Essex, England


There are many good reasons for saving, from putting away money for emergencies to the bigger, more exciting things in life like a deposit on a home, or a special family holiday.


Just like to say thanks to Max Waterman for the hard work he put into re-mortgaging my buy to let properties during the lockdown period. With offices shut and surveys cancelled perseverance eventually resulted in all my property remortgages being completed making myself long term significant savings. Thanks again Max one happy customer.”

Martin Sutcliffe

Fantastic company… Nothing is ever a problem!

Ray and Diane completed my mortgages and life cover with such ease!!

Highly recommend.”

Gary Hyams

Essex Financial Planners look after all my financial needs.

They consolidated all my pensions, gave pro-active, clear advice with options and recommendations always presented and clearly explained. I have seen a marked improvement in my portfolio performance thanks to their guidance.

Very friendly service as well which is a bonus.

Steve Yeung

Me and my partner were looking for life insurance, following the birth of our new born baby boy. Max visited us in our own home and sorted us out with life insurance and critical illness cover. He was very professional and efficient, making the process as easy as possible for us – I would highly recommend!

Rachael McNamara

After a few failed attempts at finding a mortgage broker that we trusted and wanted to move forward with, we came across Max. He was very personable and professional throughout the whole process and his efforts to push our mortgage through on a tight time scale was much appreciated! Max continually kept us informed and was always a phone call away to answer our many questions. Even now we are moved in and settled he continues to offer support and advice and we couldn’t thank him more.

Rowan Coventry

Thanks Max and Ray at Essex Financial Planners for all the help and advice. You have been so welcoming and have put our minds at ease whilst our house purchase has gone through. We wouldn’t use anyone else for all our financial needs.

Holly Rivers

I would like to say thank you for all your effort and attention to detail whilst arranging my mortgage and life cover.

You have gone over and above and I can highly recommend to anyone seeking such services to speak with you.

My rating for the service you have provided is 10/10.

Marc Hyman

I really can’t praise or recommend Max enough.

I feel as though I am fairly competent when it comes to money and mortgages, however Max really proved his worth in helping my wife and I decide on my mortgage – adding real value in the process.

Max is knowledgeable, professional, responsive and above all switched on.

My wife and I are totally satisfied with the service and I am sure we will be doing business with Max in the very near future.

Joel Kara

Buying and selling a house is stressful enough but when you’ve got a mortgage advisor who is committed to helping you achieve your goal, you really are winning!

Max has been amazing! We really can’t fault his professionalism and kindness throughout our mortgage ‘journey’. Nothing was ever too much and he was always there to help!

Thanks so much Max and we’ll see you in a couple of years when we need to remortgage!

Lauren McIllorum

An excellent service!

We would definitely recommend using Essex Financial Planners. Max was very friendly and professional and absolutely nothing was a problem for him when helping us obtain our mortgage. Even when faced with difficulties Max was in our corner and persisted right until the end.

Max was always available when we needed him and kept us in the loop every step of the way and this filled us with confidence that we had the right man for the job.

Massive thank you from the Youngs.

Joe & Farryl

Diane helped me to get my first mortgage and lead me through this difficult task as a first time buyer.

Her advice was really helpful and after 5 years I will look to use her again, either for a remortgage or a product switch. I realise how honest she is, when against her own interests she advised me on the option best for me.

A great big Thank You!

Antonio Cacopardo

Diane helped me obtain several mortgages when starting out, and I am grateful to her for helping me to get onto the property ladder during what otherwise was a stressful time in my life. I found her to be very personable and exceptionally sharp, helpful and professional.

Diane offers a can-do approach with a high level of attention to detail, giving you confidence in what could otherwise be a daunting process.

Rosemary Behan

“I would just like to start by saying how grateful we are for the service we received from Diane. She continually went above and beyond in helping us buy our first house.

Throughout the whole process Diane was efficient and responsive to all of our emails and it felt as though she was always on hand to address any concerns or questions we had.

She would continually reach out to us giving us updates and chase things through that we were unsure of.


This made the whole process feel completely under control and we never felt as though we were chasing for any updates. This was very important to us as first time buyers as quite frankly, it was all very new and daunting.

I hope you don’t mind me reaching out to you directly, however, myself and Holley wanted to recognise and relay on to you how happy we were with the whole thing start to finish.

We will certainly recommend Diane in the future to friends and family, and have already done so.”


Want to know more?

Call us for a friendly chat on 01702 347734 or email:

Contact Us

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Monday 8:30am–5:30pm

Tuesday 8:30am–5:30pm

Wednesday 8:30am–5:30pm

Thursday 8:30am–5:30pm

Friday 8:30am–5:30pm

Saturday Closed

Sunday Closed